UHC

University Healthcare Consortium

UHC, a healthcare consortium comprising university academic medical centers, collaborated to advance knowledge, foster innovation, and enhance healthcare performance. We were commissioned to design a comprehensive range of their marketing materials, including annual reports, direct mail campaigns, conference logos, conference trade booths, and conference opening and closing videos. We also designed Keynote versions of their annual reports, which were utilized during conference meetings and subsequently uploaded to their website.

UHC requested a direct mail campaign to inform universities about its leadership in technological advancements. The campaign’s theme was “The Game Has Changed,” and to illustrate this, a football with the UHC logo was enclosed in a box. The box’s exterior featured football plays diagrammed in chalk on a blackboard, while the brochure inside showcased an iPad diagramming a play, a modern approach. This innovative idea effectively conveyed the message.