Phyicians Plus

Phyicians Plus, a healthcare provider network in Wisconsin, offered access to over 3,000 healthcare providers. To promote their services, we designed print ads and direct mail campaigns that highlighted the advantages of their plans. The Phyicians Plus members card became the unifying visual element for all the projects. For the print campaign, the card was digitally illustrated to demonstrate the flexibility of their plans, with it bending, flexing, and sliding. In the follow-up campaign, it was depicted with a barbell, a soccer ball, and ice, then soaked by rainfall. Both campaigns performed well in consumer testing. The art and copy from the print campaigns were repurposed into display ads. For family plans, the card was shown with a bouncing soccer ball.