Contrave Social Media Ads

We were referred by a current client to assist Contrave in creating social media ads to accompany their new TV campaign for a weight-loss drug. The TV ads were 60 seconds long, so to design effective display ads, we focused on just 2 key points from each commercials. We retouched stills from the TV film and convert for use in Adobe Animate.

Of the three campaigns one was purely copy-based, another featured the individuals from the commercial, and a third that centered around snack-time images. Given the tight timeline and the fact that they were a new client, we presented them with storyboards and animated Keynotes. This approach allows client’s to visualize how the finished ads would appear without incurring the time and financial costs associated with the final animation and coding.

All three campaigns were well-received, the campaign that featured individuals from their TV ad was the clients favorite.