Project Description
“You Get”, the new campaign for Meridian Health is based on a simple yet profound truth: people get ill, but with advanced healthcare practices, they also get better. Like many hospital healthcare networks, Meridian offers a wide range of healthcare services in various specialties. The campaign was executed across various platforms, including print ads, display ads, and TV commercials. The print ads showcased real patient stories of overcoming challenges with Meridian’s assistance. The all-type display ads were produced in various sizes, but the 728×90 format proved to be the most effective. The TV commercials featured individuals who benefited from Meridian’s services and achieved positive outcomes.
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Project Timeline
- Print Campaign – 4 Weeks
- Digital Campaign – 4 Weeks
- TV Campaign_7Weeks