Posts by johnbrandsmart
Visualizing a patient’s real-life journey is both effective medicine and excellent design.
In healthcare, patients often feel lost when they don’t know what to expect from their treatment. Smart healthcare infographic design turns clinical processes into stories that make people feel understood. Visual “road maps” can help reduce anxiety and make it easier for patients to follow multi-step treatments. Knowing why and when care is needed gives…
Read MoreWhy That Font?
Fonts are crucial in brand design. They contribute to the brand’s personality and tone, whether it’s friendly, authoritative, luxurious, approachable, or clinical. They must be readable, accessible, versatile, and consistent. Our new client asked for our help designing display ad campaigns for their new drug, Tepezza (teprotumumab-trbw). Tepezza treats people with Thyroid Eye Disease (TED),…
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