Innercore LLC

Innercore, a new Swiss cosmetics company, was launching its first products in the over-the-counter market. They asked us to create a new logo for Innercore that would make them look traditional yet modern.

Securing retail shelf space was crucial to make a positive impression and secure support. They sought a logo that retailers would feel comfortabe with because it’s solid, simple design.

We pursued two approached, one typographic and one that used structural shapes. The selected logo was the one that focused on  dynamic movement with symmetry to connect the logo to the name “Innercore”. We made comprehensive samples of how it would look on signage and packaging. They were able to secure shelf space with their new products, NapaCool And NapaScar.