Logo Design
Iconic BioPharma, a new Chicago-based biopharma marketing consultancy, reached out a logo and a few applications. They wanted their logo to represent their expertise in developing integrated commercial strategies for the biopharma industry. They wanted a logo that was both bioscience-oriented and unique for the category. We explored several options, including biologic and chemical images,…
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HeartLink, a pioneering telemedicine service, revolutionized the healthcare industry by providing heart patients with the convenience of obtaining their electrocardiograms directly from their phones. The design challenge was to effectively communicate the name of the product alongside its healthcare benefits. We achieved this by seamlessly incorporating a simple EKG heartbeat icon into the name. The…
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Oral & Maxillofacial Surgery In 2023, Dr. Loeser built a new medical facility in Elmhurst, Illinois. He wanted a unique identity that set him apart from the generic imagery commonly found in his profession. We considered various images and symbols before ultimately designing a logo derived from the letter “L.” The prominent positioning of “Oral…
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Carolina Speech Connections challenged us to design a logo that symbolized speech therapy while maintaining a lighthearted, straightforward, and non-medical aesthetic. To address the shyness of children with speech difficulties, we conceived a unique logo featuring a word bubble crafted from puzzle pieces. This innovative design was seamlessly integrated into the practice’s website, signage, badges,…
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D1 Networks, a telecommunications company specializing in research and biopharma networks, sought a modern, “techy” logo that reflected their evolving technology. Initially, we explored unique typographic designs, but then we noticed an opportunity to create a distinctive logo by replacing the number 1 with the word “one.” We presented only one version of this concept,…
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Orencia (abatacept), the world’s first disease-modifying anti-rheumatic drug needed a logo that conveyed the freedom of movement patients could receive with treatment. We explored various visual techniques that suggested movement and eventually settled on the bird in flight image. We commissioned a watercolor artist to make the brushstrokes that formed the new brand icon. The…
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Innercore, a new Swiss cosmetics company, was launching its first products in the over-the-counter market. They asked us to create a new logo for Innercore that would make them look traditional yet modern. Securing retail shelf space was crucial to make a positive impression and secure support. They sought a logo that retailers would feel…
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The sweetener industry is highly competitive, so when NewLeaf approached us with a request to design a distinctive logo and packaging for their new brand, we knew we had to be innovative and unconventional. We decided to depict the stevia leaf as the hero but looked for unusual ways to illustrate it. It simply had…
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Chicago’s West Loop is home to a vibrant community of young professionals who are passionate about their pets. West Loop Veterinary Care caters to the needs of these pet-loving individuals. Dr. Gonsky, a veterinarian, was expanding his practice to a new location in the West Loop and sought our help in designing a contemporary logo…
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