Heartlink

HeartLink, a pioneering telemedicine service, revolutionized the healthcare industry by providing heart patients with the convenience of obtaining their electrocardiograms directly from their phones. The design challenge was to effectively communicate the name of the product alongside its healthcare benefits. We achieved this by seamlessly incorporating a simple EKG heartbeat icon into the name. The HeartLink logo and print ad campaign received recognition at the prestigious New York Art Directors Club annual competition.