Heartlink
HeartLink, a pioneering telemedicine service, revolutionized the healthcare industry by providing heart patients with the convenience of obtaining their electrocardiograms directly from their phones. The design challenge was to effectively communicate the name of the product alongside its healthcare benefits. We achieved this by seamlessly incorporating a simple EKG heartbeat icon into the name. The…
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Orencia (abatacept), the world’s first disease-modifying anti-rheumatic drug needed a logo that conveyed the freedom of movement patients could receive with treatment. We explored various visual techniques that suggested movement and eventually settled on the bird in flight image. We commissioned a watercolor artist to make the brushstrokes that formed the new brand icon. The…
Read MoreNuVal
NuVal, our client, presented us with a unique challenge: create the icon for a nutritional scoring system that rates food products on a scale of 1 to 100, with higher numbers indicating better nutrition. They needed a simple icon that could convey the science behind the concept and display the nutrition score numbers within a…
Read MoreFull Circle
“All Around Goodness” was the theme line we used to create the new campaign for Full Circle Foods. Topco Associates, a prominent food cooperative, sought our expertise to design a complete point-of-sale effort for their “Full Circle” brand of natural and organic foods. The “All Around Goodness” theme line inspired us to use circular elements…
Read MoreNew Leaf
The sweetener industry is highly competitive, so when NewLeaf approached us with a request to design a distinctive logo and packaging for their new brand, we knew we had to be innovative and unconventional. We decided to depict the stevia leaf as the hero but looked for unusual ways to illustrate it. It simply had…
Read MoreKeysetxxa
We were approached by the Keysetxxa (peglotice) brand team to design a 25 page powerpoint that would used to conduct a “virtual exchange” with gout patients. The deadline was just a few weeks. To accomplish the assignment we needed to quickly research and create new illustrations, make new charts, graphs and find stock images. We…
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