Full Circle

“All Around Goodness” was the theme line we used to create the new campaign for Full Circle Foods. Topco Associates, a prominent food cooperative, sought our expertise to design a complete point-of-sale effort for their “Full Circle” brand of natural and organic foods. The “All Around Goodness” theme line inspired us to use circular elements throughout the campaign. The Full Circle logo was round which worked well with food photos in a semi-circle shapes. The campaign theme line pooled out as: “All Around Organic,” “All Around Natural,” and “All Around Pure.” Their primary goal was to position Full Circle products as a “better for you” premium food brand. We worked with a prominent food photographer to capture beautiful photographs of each of the food groups. The brand has become an integral part of the shelves and every department of member stores.