Heartlink
HeartLink, a pioneering telemedicine service, revolutionized the healthcare industry by providing heart patients with the convenience of obtaining their electrocardiograms directly from their phones. The design challenge was to effectively communicate the name of the product alongside its healthcare benefits. We achieved this by seamlessly incorporating a simple EKG heartbeat icon into the name. The…
Read MoreDr. Loeser MD, DDS
Oral & Maxillofacial Surgery In 2023, Dr. Loeser built a new medical facility in Elmhurst, Illinois. He wanted a unique identity that set him apart from the generic imagery commonly found in his profession. We considered various images and symbols before ultimately designing a logo derived from the letter “L.” The prominent positioning of “Oral…
Read MoreD1Networks
D1 Networks, a telecommunications company specializing in research and biopharma networks, sought a modern, “techy” logo that reflected their evolving technology. Initially, we explored unique typographic designs, but then we noticed an opportunity to create a distinctive logo by replacing the number 1 with the word “one.” We presented only one version of this concept,…
Read MoreOrencia
Orencia (abatacept), the world’s first disease-modifying anti-rheumatic drug needed a logo that conveyed the freedom of movement patients could receive with treatment. We explored various visual techniques that suggested movement and eventually settled on the bird in flight image. We commissioned a watercolor artist to make the brushstrokes that formed the new brand icon. The…
Read MoreTepezza Social Media Ads
Horizon Therapeutics Inc., the client, launched Tepezza (teprotumumab-trbw) in 2020, the first FDA-approved treatment for Thyroid Eye Disease (TED). Over 20,000 patients have been treated with Tepezza across over 2,500 sites of care. Horizon needed a nimble design and creative partner with healthcare experience to produce social media ads supporting their product, Tepezza. Working closely…
Read MoreNuVal
NuVal, our client, presented us with a unique challenge: create the icon for a nutritional scoring system that rates food products on a scale of 1 to 100, with higher numbers indicating better nutrition. They needed a simple icon that could convey the science behind the concept and display the nutrition score numbers within a…
Read MoreFull Circle
“All Around Goodness” was the theme line we used to create the new campaign for Full Circle Foods. Topco Associates, a prominent food cooperative, sought our expertise to design a complete point-of-sale effort for their “Full Circle” brand of natural and organic foods. The “All Around Goodness” theme line inspired us to use circular elements…
Read MoreNew Leaf
The sweetener industry is highly competitive, so when NewLeaf approached us with a request to design a distinctive logo and packaging for their new brand, we knew we had to be innovative and unconventional. We decided to depict the stevia leaf as the hero but looked for unusual ways to illustrate it. It simply had…
Read MoreWest Loop Vet
Chicago’s West Loop is home to a vibrant community of young professionals who are passionate about their pets. West Loop Veterinary Care caters to the needs of these pet-loving individuals. Dr. Gonsky, a veterinarian, was expanding his practice to a new location in the West Loop and sought our help in designing a contemporary logo…
Read MoreKeysetxxa
We were approached by the Keysetxxa (peglotice) brand team to design a 25 page powerpoint that would used to conduct a “virtual exchange” with gout patients. The deadline was just a few weeks. To accomplish the assignment we needed to quickly research and create new illustrations, make new charts, graphs and find stock images. We…
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